Google explores re-ranking search results using +1 button data

Hi Friends,

I came across an interesting article about Google using its social network to re-rank the results.

"Google's biggest weakness is the possibility that someone will figure out how to build a better search engine -- and there's many who bet the way to do that is to make search involve more of a human touch and less of a machine's".

The above line reminds me of the "Sweet Spot" concept taught in the class

http://www.cnn.com/2011/08/30/tech/web/google-ranking-plus-results/index.html?hpt=te_bn5 is the URL to the article.

Thanks

Abhishek